Privacy Statement for OnStar Vehicle Insights
Last Updated November 1, 2019
Your privacy is important to us. This Privacy Statement describes how we, General Motors Holdings LLC
and its affiliates (“GM or “we” or “us”), collect, use, and share information when you download and/or
use the OnStar Vehicle Insights services (the, “Services”) via the compatible electronic device you own
or control, such as your Apple or Android mobile device, your Vehicle’s infotainment system, or such
other compatible computing system that you use to access the Services (each, your “Device”).via the
Services application (the, “Application”), the Services website (the, “Website”), or through your car or
truck (your “Vehicle”). This Privacy Statement incorporates the OnStar Privacy Statement, which is
posted at www.onstar.com/privacy, which also applies to your use of other OnStar services, and the
General Motors Privacy Statement, which is posted at https://www.gm.com/privacy-statement.html.
Together these privacy statements describe our privacy practices for the Services. Capitalized terms, if
not defined in this Privacy Statement, are defined in the OnStar Privacy Statement.
GM and the owner of the fleet of which the Vehicle is enrolled in, and any authorized representatives of
the fleet owner such as a fleet manager (collectively, “Fleet Owner”), may be able to see certain
information about you or the Vehicle through the Service if the Vehicle is equipped with GM connected
services. It is the responsibility of the Fleet Owner, or any individual the Fleet Owner designates, to notify
any drivers, passengers, or users of the Vehicle of this Privacy Statement and any connected services on
the Vehicle.
Information collected by the Service may include:
Vehicle location (if GM connected services are enabled)
Any personal information you provide us through the Application or Website
Your driving behavior, including emergency events, airbag deployments, routes, hard breaks, and
hard accelerations (if GM connected services are enabled)
view information describing how the Vehicles are being operated,
Vehicle diagnostics (if GM connected services are enabled) interact, on a limited basis, with other
automotive vehicles that you own or control or that are part of your fleet.
Information We Collect
When you access the Services, we collect:
Device information, such as the location of your Device, Device type, Device operating system,
Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider,
information about your use of the Application, and phone number; and
Information about your use of the Application or Website, including screen view time, scrolling,
specific actions to activate features and/or otherwise navigate the application, reactions to alerts,
searches, and your interactions with in-application marketing offers; and
If enabled with GM connected services, information about your Vehicle such as license plate
number, vehicle identification number (VIN), mileage, oil/battery status, fuel or charging history,
electrical system function, gear status, and diagnostic trouble codes.
If enabled with GM connected services, Information about the use of your Vehicle, including
operational and safety related information such as GPS location, speed, air bag deployments,
crash avoidance alerts, impact data, safety system status, braking and swerving/cornering
events, event data recorder (EDR) data, seat belt settings, vehicle direction (heading), camera
image and sensor data, voice command information, stability control or anti-lock events,
security/theft alerts, infotainment system usage, and WiFi data usage.
OnStar account information associated with your Vehicle and/or fleet, vehicle-related information,
and driving information, such as the location and speed of your Vehicle based on GPS; and
Information about you from additional online and offline sources including commercially or
publicly available third-party sources; and
Information you input into the Service, such as your personal account information, notification
preferences, photos and images, and Vehicle check in or check out information such as Vehicle
type, time, and location;
Demographic information (such as gender, date of birth, marital status and household
composition); and
Marketing profile information
We collect and treat this information as described in the OnStar Privacy Statement and the GM Privacy
Statement.
Use of Your Information
We use the information we collect as described in the OnStar Privacy Statement and in the GM Privacy
Statement. For example, we use the information to:
Provide the Services;
Communicate with you about your account or the Services;
To develop new products and services;
Provide product and service updates;
Provide you with marketing offers that may interest you, including offers relevant to the location of
your Device or Vehicle;
Improve, troubleshoot, and evaluate the use of our products and Services (including the
Application and the Website);
Evaluate the quality, safety, and security of our products and services;
Collect outstanding debts for products and services;
Protect the safety of you or others;
For research, evaluation of use, and troubleshooting purpose; and
Perform analytics across your Devices
Where required, we will anonymize your information in a way that it can't reasonably be associated with
you or your vehicle. We may use anonymized information or share it with third parties for any legitimate
business purpose.
Communications with you in connection with these uses may be via mail, telephone, e-mail, text message
and other electronic messages, through the in-vehicle OnStar system or via our websites and
applications.
Restricting the Collection of Location and Speed Information
You can restrict our access to and collection of the location of your Device or Vehicle by disabling
location-sharing on your Device or Vehicle, if that feature is available. Your Fleet Owner may have
restrictions on disabling location sharing on your Vehicle. Please consult your Fleet Owner before
disabling location sharing on your Vehicle.
Sharing of Information
We share your account information, vehicle related Information, and driving information (such as the
location and speed of your Vehicle) as described in the OnStar Privacy Statement. For example, we
share information with necessary third parties when you use the Services to make requests for third party
or related services available through the Service, such as for dealer maintenance appointments or
roadside assistance. We may share the location of your Device in the same manner as we share location
and speed of your Vehicle. For example, we may share the location of your Device or Vehicle with:
The Fleet Owner
Third party service providers working on our behalf,
Emergency service providers,
Individuals specified by you or by your Fleet Owner
Others when required by law, and
Those you ask us to share this information with.
We may also share the location of your Device when necessary to provide the Application Services to
you; to comply with legal obligations; to protect the safety and rights of you and others; for product safety
and security purposes; and for the purposes described in the OnStar Privacy Statement.
Fleet Owner Use and Access
You understand that by linking your account with a fleet, the Fleet owner, colleagues, administrators, and
anyone designated by the Fleet Owner may view some or all of your information, including but not limited
to, images or photos for expense reporting or account identification, routes, Device and/or Vehicle
location, driver score, vehicle assignment, and check in/out status of a vehicle.
For a detailed description of the specific information collected by your Fleet Owner and/or employer and
how that information may be used by the Fleet Owner and/or employer, please consult the Fleet Owner
and/or Employer.
Your Obligations
We rely on you to inform any persons using your Device or Vehicle about this Privacy Statement and the
privacy choices you have made. We also rely on you to obtain any necessary consents for the information
you provide to us, including but not limited to any images or photos and any personal information of
others.
Cookies and Tracking Technologies
GM products and services use cookies, web beacons, pixels and other device tracking technologies that
allow us to identify you on your devices in a unique manner, such as through IP address or VIN
(collectively, “Cookies”), to gather information about your activity, such as demographic data, browser
type, pages visited, activities conducted on the page, and the day and time of your visit. We use Cookies,
sometimes across devices, to measure your activity, remember your preferences, maximize and improve
the performance of our website, products and services, and customize your experience (for example,
maintaining your account login or contact information, help you locate a nearby dealer, and autofill fields
on forms).
We may also combine this information with other information collected online or offline about you,
including information provided by third party sources, and it may be used or shared for the purposes
described in this Privacy Statement. We may also allow third party advertising and personalization
partners to use Cookies on our website in order to develop personalized content and appropriate
advertising based on your visits over time on GM websites and applications and non-GM websites and
applications. This information may also be used to evaluate our online advertising campaigns or to tailor
promotions and other marketing messages to you.
Similarly, we may also place Cookies in our emails to measure the effectiveness of our email campaigns
by identifying the individuals who open or act upon an email message, when an email message is
opened, how many times an email message is forwarded, the type of software, device, operating system
and browser used to deliver the email and any URL accessed through our email message.
California Do-Not-Track. At this time, we do not honor website browsers' "do not track" signals. However,
you may refuse or delete cookies, and otherwise express your choices on marketing issues as described
above.
Limiting Marketing and Promotional Communications
You may choose to limit the marketing and promotional communications we send you. You can do this by
visiting www.gmcontactpreferences.com and updating your contact preferences. We will also provide opt-
out instructions in all of our promotional communication channels; for example, an Unsubscribe option will
appear at the bottom of all marketing-related emails.
Security
We use technical, administrative, and physical safeguards designed to protect your information and we
require third party service providers to maintain similar safeguards against loss, misuse, and
unauthorized access, disclosure, alteration, destruction, or theft of your information.
Changes to This Privacy Statement
We reserve the right to update this Privacy Statement from time to time for any reason. We will notify you
of a material change to this Privacy Statement by placing a notice on www.onstar.com/privacy or within
the Application on your Device, or by notifying you via email or postal mail.
Access
If you would like to access or ensure the accuracy of your account information, please contact us at
+1.833.266.6565.